Floved

Floved, a skincare brand, centers around reigniting connections with loved ones that can diminish in the hustle of daily life. Originally known as gorgeous u, it began as a small homemade brand but expanded as it achieved success, desiring to reach a broader Indian audience. The brand sought to introduce updated ingredients and formulas, along with a fresh approach to messaging and packaging. Embodying traits of openness, connection, and joy, Floved aims for elegance, visual attractiveness, and a cheerful vibe.